What are the main benefits of using the internet for marketing purposes? Highlight the differences between traditional marketing and e-marketing. Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii) Undertake a profile of the
What are the main benefits of using the internet for marketing purposes? Highlight the differences between traditional marketing and e-marketing. Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii) Undertake a profile of the
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
- What are the main benefits of using the internet for marketing purposes?
- Highlight the differences between traditional marketing and e-marketing.
- Choose an internet-based firm and:
(i) Undertake a profile of their customer base using demand analysis;
(ii) Undertake a profile of their marketing mix;
(iii) Identify the values that underpin the brand.
- How can interactive television improve customer service as a medium for e-commerce?
- Explain how the
marketing function of an organisation can benefit from using a customer relationship management (CRM) system.
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