When selecting a priority audience, social marketers scrutinizepotential market segments based on an effectiveness score and anefficiency score. Explain what is meant by effectiveness andefficiency and provide examples to illustrate how these conceptswould be measured.

An audience analysis is a process used to identify and understand the influence audience and the…

Answered: When selecting a priority audience,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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When selecting a priority audience, social marketers scrutinize potential market segments based on an effectiveness score and an efficiency score. Explain what is meant by effectiveness and efficiency and provide examples to illustrate how these concepts would be measured.