Identify and interview several opinion leaders onyour campus for the following. To what extentdo they match the profile of an opinion leader asdescribed in the text?a. Local restaurantsb. Sports equipmentc. Musicd. Computer equipment

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.