1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image"
1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer)
-
- Household Size
- Income
- Lifestyle
- Geographic Location
Explain your answer:
1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer)
- Undifferentiated Targeting Strategy (mass marketing)
- Differentiated Targeting Strategy
- Concentrated Targeting Strategy
- Micromarketing (one-to-one marketing)
Explain your answer:
1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image"
1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000 Portable Power Station? (Highlight one answer)
- Portable Electric Margarita Machines
- Portable Electric Coolers/Fridges
- Portable Electric Vacuum Cleaners
- Portable Electric Coffee Makers
Explain your answer:
![PREPARE FOR THE UNPREPARED
Jackery
POWER
OUTDOORS
00%
OSPLAY
FIRST AID
O Oun
PURE SINE-WAVE
110V, 1000W](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fae666660-f8be-4636-98fd-260f28ced166%2F7c6898f9-dd7e-45e1-9949-f54932811d04%2Fet6vva_processed.png&w=3840&q=75)
![Jackery Explorer 1000 Portable Power
Station
4.9 (151 reviews)
$ 999.00
3aG ker N
Description
INPUT
Jackery
INPUT
Ow
100%
OUTPUT
Ow
EXPLORER 1000
Jackery Explorer 1000 is one of the most powerful portable power stations. With
DISPLAY
1002Wh capacity, 1000W rated power (2000W surge power) and multiple output
AC
charge/recharge ports, it meets the power supply needs of higher and most power
DC
electrical appliances.
USB-C
12V,10A
5V,2.4A
Larger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium battery
quick charge 3.0
capacity, 1000W Rated Power and 2000W Surge Power.
PURE SINE-WAVE
110V,1000W
• Multiple Output Ports: Two USB-C, two USB, one DC carport & three AC
outlets (with the pure-sine wave). Going off-grid and being able to power your
cameras, computers, communication devices and also a CPAP and electric grill.
• Green Outdoor Power Solution: Efficient solar charging with MPPT built-in
makes it a solar generator 1000 for outdoor recreations. Charge the battery to
full around 8 hours by connecting two SolarSaga 100W with an adapter cable.
POWERING UP TO 8 DEVICES
"IT IS TRULY PORTABLE FOR
A VARIETY OF ACTIVITIES
AND HOME BACKUP POWER
3 WAYS TO RECHARGE
OWN THE LIMITLESS SOLAR POWER
PAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT
• Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy-
THE RECHARGING TIME FRAME REFERS AS 0-80%
SOLAR PANEL
6.5H
carry handle.
WALL OUTLET
5.5H
• The LCD screen with charge/discharge data and battery life status.
Forbes +digitaltrends
TRAVEL MUG COFFEE MAKER ELECTRIC GRILL
BININS
CAR OUTLET
11.5H
13HRS
9.SCHARGES
SOMINS](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fae666660-f8be-4636-98fd-260f28ced166%2F7c6898f9-dd7e-45e1-9949-f54932811d04%2F4o0sp0l_processed.png&w=3840&q=75)
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