In today’s world, there is a huge demand for companies to leverage digital technologies Companies, therefore, seek advice in terms of how this can be done appropriately. You are an independent digital business consultant. You have been approached by an organisation (your client) requesting for your services.

In today’s world, there is a huge demand for companies to leverage digital technologies Companies, therefore, seek advice in terms of how this can be done appropriately. You are an independent digital business consultant. You have been approached by an organisation (your client) requesting for your services.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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