In today’s world, there is a huge demand for companies to leverage digital technologies Companies, therefore, seek advice in terms of how this can be done appropriately. You are an independent digital business consultant. You have been approached by an organisation (your client) requesting for your services.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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In today’s world, there is a huge demand for companies to leverage digital technologies Companies, therefore, seek advice in terms of how this can be done appropriately. You are an independent digital business consultant. You have been approached by an organisation (your client) requesting for your services.

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