In today’s world, there is a huge demand for companies to leverage digital technologies Companies, therefore, seek advice in terms of how this can be done appropriately. You are an independent digital business consultant. You have been approached by an organisation (your client) requesting for your services.

In today’s world, there is a huge demand for companies to leverage digital technologies Companies, therefore, seek advice in terms of how this can be done appropriately. You are an independent digital business consultant. You have been approached by an organisation (your client) requesting for your services.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

What risks will arise from this? How does management ensure that information is being accessed only by authorized and relevant employees?
How would you compare an e-commerce company to a traditional brick and mortar business?
What are the key features and benefits of sales automation CRM software, and how do they help businesses streamline their sales processes?
How do e- and m-commerce affect the way payments are made?
What are some technical benefits that a business may get by selling its products on Amazon rather than its own e-commerce website?
What are the tools and techniques of artificial intelligence that can help in improving electronic commerce?
Both intranets and extranets have the potential to offer a number of benefits to businesses. How can these benefits be obtained in the most effective manner?
When purchasing on a social network like Facebook, do you have to be concerned about privacy?
Do research on the several commercial spheres and the information management practices that are used in those spheres.
Find a company that has advanced beyond e-commerce to establish an e-business environment in which to carry out business-related tasks and functions using information technologies and networks by doing research. Give a brief summary of the company's e-business operations.
Find a company that has gone above and beyond e-commerce by developing an e-business environment in which business tasks may be performed with the aid of computers, the Internet, and other electronic means of communication. Give a brief summary of the company's e-business activities.
Why do businesses need an intranet or extranet and what are the advantages of having one?