Find a company that has gone above and beyond e-commerce by developing an e-business environment in which business tasks may be performed with the aid of computers, the Internet, and other electronic means of communication. Give a brief summary of the company's e-business activities.

Find a company that has gone above and beyond e-commerce by developing an e-business environment in which business tasks may be performed with the aid of computers, the Internet, and other electronic means of communication. Give a brief summary of the company's e-business activities.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter4: E-business: Managing The Customer Experience

Section4.6: Assessing The Effectiveness Of An E-commerce Site

Problem 1LO

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Concept explainers

System Management Strategies

The administration of the Information Technology (IT) system in a business network or a data center is known as system management. A good system management plan makes it easier to deliver IT as a service and allows staff to react rapidly to changing business needs and system activity. Every business environment needs a change for the organization to constantly grow. These changes will require constant changes to business strategies for the organization to be successful.

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Subfield of marketing that covers the promotion, selling, digital information, and communication for the online trading of products and services. The study of e-business helps in understanding the online market place, its growth, and consumer needs on web and web-based applications.

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