Using all possible sources of information including the case, the Internet, and direct contact with heavy farm equipment machinery dealers, develop what you think the decision-making unit looks like for a heavy farm equipment machinery purchase, such as a tractor. Does its size depend on the size of the company or other factors? Explain
Using all possible sources of information including the case, the Internet, and direct contact with heavy farm equipment machinery dealers, develop what you think the decision-making unit looks like for a heavy farm equipment machinery purchase, such as a tractor. Does its size depend on the size of the company or other factors? Explain
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Using all possible sources of information including
the case, the Internet, and direct contact with heavy
farm equipment machinery dealers, develop what you
think the decision-making unit looks like for a heavy
farm equipment machinery purchase, such as a tractor. Does its size depend on the size of the company
or other factors? Explain
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