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The BCG matrix approach is problematic in that it ________. A. tends to undermine the importance of market growth rate as a measure of market attractiveness B. fails to classify SBUs C.focuses solely on current businesses and provides little scope for future planning D. focuses on planning for the future at the cost of ignoring the present E. tends to undermine the importance of relative market share as a measure of company strength in the market

The BCG matrix approach is problematic in that it ________. A. tends to undermine the importance of market growth rate as a measure of market attractiveness B. fails to classify SBUs C.focuses solely on current businesses and provides little scope for future planning D. focuses on planning for the future at the cost of ignoring the present E. tends to undermine the importance of relative market share as a measure of company strength in the market

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The BCG matrix approach is problematic in that it ________.

A. tends to undermine the importance of market growth rate as a measure of market attractiveness

B. fails to classify SBUs

C.focuses solely on current businesses and provides little scope for future planning

D. focuses on planning for the future at the cost of ignoring the present

E. tends to undermine the importance of relative market share as a measure of company strength in the market

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