It is a bottom-up approach where the sales force gives their opinion on sales trend to the top management. Since, the salesmen are the people, who are very close to the market, can give a more accurate sales prediction on the basis of their experience with the direct customers. Each salesperson estimates sales in his or her region. O a. Sales force composite O b. Liner projection O c. Market survey d. Delphi method
It is a bottom-up approach where the sales force gives their opinion on sales trend to the top management. Since, the salesmen are the people, who are very close to the market, can give a more accurate sales prediction on the basis of their experience with the direct customers. Each salesperson estimates sales in his or her region. O a. Sales force composite O b. Liner projection O c. Market survey d. Delphi method
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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