1.1 Operate under the assumption that you have secured a meeting with your ideal prospect to deliver a formal sales presentation. Clearly outline the objective of this sales call by writing a SMART GOAL.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1.1 Operate under the assumption that you have secureda meeting with
your ideal prospect to deliver a formal sales presentation. Clearly outline
the objective of this sales call by writing a SMART GOAL.
1.2 Research the market, list and explain 10 prospective B2B customers that
would be the right fit for your product/service within the market you will
serve.
A. For each provider, the name of the business, the address, and
phone number.
B. Explain in detail why each was selected and identified through
your prospecting exercise as the most viable prospects.
C. Select your best prospect for your oral presentation and
explain why they are your number choice to close the sale.
1.3 Describe the features, advantages, and benefits of your
product/service.
1.4 How should you prepare for the negotiations portion of the sales call
and build value to justify the asking price?
Transcribed Image Text:1.1 Operate under the assumption that you have secureda meeting with your ideal prospect to deliver a formal sales presentation. Clearly outline the objective of this sales call by writing a SMART GOAL. 1.2 Research the market, list and explain 10 prospective B2B customers that would be the right fit for your product/service within the market you will serve. A. For each provider, the name of the business, the address, and phone number. B. Explain in detail why each was selected and identified through your prospecting exercise as the most viable prospects. C. Select your best prospect for your oral presentation and explain why they are your number choice to close the sale. 1.3 Describe the features, advantages, and benefits of your product/service. 1.4 How should you prepare for the negotiations portion of the sales call and build value to justify the asking price?
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