Which of the following statements indicates that the salesperson is using the "Survey" approach? "Mr. Khaled, the buyer for the Mayfield Company, has been very pleased with our line of drapes and suggested I arrange to show you our products." "I want to study your traffic patterns to be sure that our product meets your needs." "Would you be interested in a security O system that is currently used by most major banks in America?" AIlof the ontions

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
Which of the following statements
indicates that the salesperson is using
the "Survey" approach? *
"Mr. Khaled, the buyer for the Mayfield
Company, has been very pleased with
our line of drapes and suggested I
arrange to show you our products."
"I want to study your traffic patterns to
be sure that our product meets your
needs."
"Would you be interested in a security
system that is currently used by most
major banks in America?"
AIlof the ontions
Transcribed Image Text:Which of the following statements indicates that the salesperson is using the "Survey" approach? * "Mr. Khaled, the buyer for the Mayfield Company, has been very pleased with our line of drapes and suggested I arrange to show you our products." "I want to study your traffic patterns to be sure that our product meets your needs." "Would you be interested in a security system that is currently used by most major banks in America?" AIlof the ontions
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning