In the buying center, the gatekeeper controls information flow to others in the center. thus, the gatekeeper determines which possible sellers areheard and which are not. Does the gatekeeper havetoo much power? What policies might be implemented to make sure that all possible sellers are treatedfairly?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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 In the buying center, the gatekeeper controls information flow to others in the center. thus, the gatekeeper determines which possible sellers are
heard and which are not. Does the gatekeeper have
too much power? What policies might be implemented to make sure that all possible sellers are treated
fairly?

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