Suppose you run a small business of homemade cakes. A customer ordered a buttercream cake in chocolate flavor. The order was not delivered on time by the bike service you used. As a result, buttercream melted a little and cake got deformed when it reached its destination. Compose a self-fulfilling email to apologize for the delay and to make up for the loss. You may offer a discount package as a compensation to maintain your client’s interest. Start with an apology; give reference to the order and state reasons for the delay. Offer compensation. End on a positive note. P.S: Include details in these columns in the beginning: To: Subject:
Suppose you run a small business of homemade cakes. A customer ordered a buttercream cake in chocolate flavor. The order was not delivered on time by the bike service you used. As a result, buttercream melted a little and cake got deformed when it reached its destination. Compose a self-fulfilling email to apologize for the delay and to make up for the loss. You may offer a discount package as a compensation to maintain your client’s interest. Start with an apology; give reference to the order and state reasons for the delay. Offer compensation. End on a positive note. P.S: Include details in these columns in the beginning: To: Subject:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose you run a small business of homemade cakes. A customer ordered a buttercream cake in chocolate flavor. The order was not delivered on time by the bike service you used. As a result, buttercream melted a little and cake got deformed when it reached its destination. Compose a self-fulfilling email to apologize for the delay and to make up for the loss. You may offer a discount package as a compensation to maintain your client’s interest. Start with an apology; give reference to the order and state reasons for the delay. Offer compensation. End on a positive note. P.S: Include details in these columns in the beginning: To: Subject:
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