A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.
A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not?
Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising.
No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality.
No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not.
Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.
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