Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
- Which of the following examples would most likely use extensive advertising?
a. |
CleanRinse, Inc. makes a laundry detergent that has eight substitutes. |
|
b. |
AgriGrow, Inc. produces a homogeneous product called dwarf wheat. |
|
c. |
JuicyDelight, Inc. produces an orange juice that is almost identical to five other brands. |
|
d. |
DirtClean, Inc. makes a vacuum cleaner that has two substitutes. |
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