A press release is: O a. the process of paying a fee to the government to obtain a license to exhibit ones products. a news story written by an organization to promote a product, service, or person. O b. O c. a product launch activity and involves various market tests. O d. an event where the company displays products and services to industry experts. e. the process of getting a company's product included in a television show or movie.
A press release is: O a. the process of paying a fee to the government to obtain a license to exhibit ones products. a news story written by an organization to promote a product, service, or person. O b. O c. a product launch activity and involves various market tests. O d. an event where the company displays products and services to industry experts. e. the process of getting a company's product included in a television show or movie.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A press release is: O a. the process of paying a fee to the government to obtain a license to exhibit ones products. a news story written by an organization to promote a product, service, or person. O b. O c. a product launch activity and involves various market tests. O d. an event where the company displays products and services to industry experts. e. the process of getting a company's product included in a television show or movie.
Transcribed Image Text:A press release is:
O a. the process of paying a fee to the government to obtain a license to exhibit ones products.
O b.
a news story written by an organization to promote a product, service, or person.
a product launch activity and involves various market tests.
O d.
an event where the company displays products and services to industry experts.
Oe. the process of getting a company's product included in a television show or movie.
O C.
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