Which of the following displays these two characteristics: rivalry and nonexclusivity in consumption? OA. public goods OB. quasi-public (or artificially scarce) goods OC. common property (or open access) resources OD. private goods
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- Tai Yang, marketing manager for Energy Products, reviews a S.W.O.T. analysis to help him evaluate four new-product ideas his company is currently considering. Tai Yang is operating in the ________ step of the new-product development process.Which of the following is under the control of the marketer? The external environment The marketing mix Economic conditions Political Stability None of these are under the marketer’s controlCompared to a consumer who is purchasing the brand for the first time, a consumer who regularly purchases the same brand of chewing gum is especially likely to skip the stage of the buying decision process when making this purchase. O evaluation of alternatives O need recognition O trial O purchase decision O awareness
- Any time you transact in the market (e.g., with another company) there are costs associated with that transaction. Group of answer choices True FalseWhich statement best describes EQ?Management can do very little to reduce these types of costs over the period of the next six months Group of answer choices committed costs flexible costs product costs discretionary costs
- Many competitors entering a market indicates a product or industry is entering the ________ phase of its lifecycle Group of answer choices Decline Growth Maturity IntroductionManaging economic exposure is generally perceived to be ____ managing transaction exposure. Group of answer choices more difficult than less difficult than just as difficult as none of these15) Which of the following types of customers generally have the lowest customer history? new customers unprofitable customers loyal customers captive customers repeat customers
- Marketers define a need as the difference between aconsumer's actual state and some ideal or desired state.a. Trueb. FalseIncoterms determine ________. Group of answer choices When the shipper will send the cargo Which carrier will move the cargo Which party is responsible for insuring cargo None of these answersWhat is the first step in the AIDA model? ○ Action ○ Interest Demand ○ Attention