When a company defines a target market, it should expect that ONLY people who are part of that target market will purchase their product(s). Group of answer choices True False
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When a company defines a target market, it should expect that ONLY people who are part of that target market will purchase their product(s).
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- The goal of market research is to assess how changing elements of the marketing mix affects to: Group of answer choices a. consumer demand and expectation b. consumer lifestyle c. consumer buying behavior d. consumer needs and wantsAccording to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.Identify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail. (words limit 200)
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- The consumer decision-making process involves need recognition, the search for information, evaluation of alternatives, the purchase decision, and post-purchase behavior. () a) True b) False11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationMarketing stimuli are the main determinants of a consumer's preferences and attitudes Select one: a False O b. True