McDonald's has a new pulled pork sandwich and it is releasing it in selected cities before going to the full market. This rollout strategy occurs in the Multiple Choice screening commercialization development idea generation idea evaluation stage of new-product development.

McDonald's has a new pulled pork sandwich and it is releasing it in selected cities before going to the full market. This rollout strategy occurs in the Multiple Choice screening commercialization development idea generation idea evaluation stage of new-product development.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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McDonald’s has a new pulled pork sandwich and it is releasing it in selected cities before going to the full market. This rollout strategy occurs in the ________ stage of new-product development.

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