An improvement in a products ability to deliver its primary benefit to a customer is innovation. discontinuous innovation. creativity. continuous innovation.
An improvement in a products ability to deliver its primary benefit to a customer is innovation. discontinuous innovation. creativity. continuous innovation.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:An improvement in a products ability to deliver its primary benefit to a customer is
innovation.
discontinuous innovation.
creativity.
continuous innovation.

Transcribed Image Text:The financial value of a brand is captured in the concept of
O brands.
O brand names.
brand marks.
brand equity.
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