In Nisbett and Wilson's (1977) studies on consumers' awareness of purchasing decisions, . people were able to articulate accurately that they made their choice based on product color or softness people made choices based on the product softness or color, but thought they made the choice based on when they saw the product people made choices based on whether they saw the product last, but thought they made the choice based on product color or softness people were able to articulate accurately that they made their choice based on when they saw the product

In Nisbett and Wilson's (1977) studies on consumers' awareness of purchasing decisions, . people were able to articulate accurately that they made their choice based on product color or softness people made choices based on the product softness or color, but thought they made the choice based on when they saw the product people made choices based on whether they saw the product last, but thought they made the choice based on product color or softness people were able to articulate accurately that they made their choice based on when they saw the product

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

In Nisbett and Wilson's (1977) studies on consumers' awareness of
purchasing decisions, ,
people were able to articulate accurately that they made their
choice based on product color or softness
people made choices based on the product softness or color, but
thought they made the choice based on when they saw the product
people made choices based on whether they saw the product last,
but thought they made the choice based on product color or
softness
people were able to articulate accurately that they made their
choice based on when they saw the product

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