Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is meant by the term decision analysis?
Expert Solution
Step 1: Explain Decision
The decision is the aspect in the context of management that deals with selecting or choosing an option from the available alternatives or options. The decision is a significant one in all terms personal and professional. The management has to make various decisions in the business like which method to use, and which promotion strategy or medium should be used. The type of decision is based on the type of activities or functions in an organization.
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