Explain qualitative
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
Explain qualitative
Development
Define and provide an example of each of the following qualitative forecasting techniques:
Executive opinion
Sales force estimates
Delphi method
Market research
Expert Solution
Step 1: Qualitative forecasting methods:
Qualitative fore casting methods use subjective judgment, expert opinions, and non-numeric data to predict future events or outcomes. They are useful in limited historical data, uncertain situations, and when human judgment is crucial. These methods involve surveys, interviews, and market-research..
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