Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For the causal analysis forecasting method, which variables would a business identify as being relevant to their organization’s sales?
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Step 1: Brief Understanding
Causal analysis forecasting, also known as causal modeling or regression analysis, aims to identify and quantify the cause-and-effect relationships between various variables. When applying this method to forecast a business's sales, a company would typically identify several relevant variables that can influence their sales performance. These variables can be broadly categorized into two groups: independent variables (predictors) and the dependent variable (sales). Here are some common variables a business might consider:
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