When you suggest that your employer use Facebook, LinkedIn, and Twitter to advertise job openings for a new clinic because the medical staff necessary is in short supply, the clinic director refuses, declaring “That's just not the image we want to present. Patients want to trust their healthcare providers. Besides, nurses and medical technicians aren't going to be looking on Facebook for a job.” How much truth is there to his statement? Do you agree? Explain your choice of the best combination of methods to recruit medical staff.
When you suggest that your employer use Facebook, LinkedIn, and Twitter to advertise job openings for a new clinic because the medical staff necessary is in short supply, the clinic director refuses, declaring “That's just not the image we want to present. Patients want to trust their healthcare providers. Besides, nurses and medical technicians aren't going to be looking on Facebook for a job.” How much truth is there to his statement? Do you agree? Explain your choice of the best combination of methods to recruit medical staff.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When you suggest that your employer use Facebook, LinkedIn, and Twitter to advertise job openings for a new clinic because the medical staff necessary is in short supply, the clinic director refuses, declaring “That's just not the image we want to present. Patients want to trust their healthcare providers. Besides, nurses and medical technicians aren't going to be looking on Facebook for a job.” How much truth is there to his statement? Do you agree? Explain your choice of the best combination of methods to recruit medical staff.
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