Homonoff, T. A. (2013). Can small incentives have large effects? The impact of taxes versus bonuses on disposable bag use. Working Papers. Princeton University. Industrial Relations Section; 575.Motivation can be unconscious or conscious, extrinsic (motivated by consequences of the behavior) or intrinsic (motivated by the behavior itself), and approach or avoidance orientated. Research has shownthat avoidance motivation is stronger than approach motivation. People care more about avoiding losses than they do about achieving equal-size gains. This concept is termed loss aversion.Homonoff (2013) studied grocery stores in Washington, DC, that attempted to get their customers to reuse their shopping bags by giving them a 5-cent bonus when they did so, or imposing a 5-cent tax wherthey did not, both the bonus and the tax, or neither of these things. The results are shown in Figure 8.1.47.8%44.2%Proportion ofCustomers Usinga Reusable Bag15.4%13.1%No Incentive Bonus OnlyТах OnlyBonus and TaxSuppose that 15% of the customers at another grocery store reliably reuse their bags. In order to increase this behavior, the grocery store began giving a 5-cent bonus for reusing bags. This increased bagreuse to 18%. Store management decided that this was not a meaningful increase and discontinued the policy, after which bag reuse dipped to under 10%. What probably was responsible for this decrease inbag reuse below the normal rate of 15%?O the discontinuation of the bonus policyO conscious motivations becoming unconsciousO extrinsic motivation decreasing intrinsic motivationO intrinsic motivation decreasing extrinsic motivation

Motivation is the method through which goal-oriented behaviors are guided, and maintained. It is the…

Answered: Suppose that 15% of the customers at…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

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