Answered: [Starbucks] Starbucks is conducting an…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Transcribed Image Text:[Starbucks] Starbucks is conducting an experiment to determine how much expresso they should add to their brand new drink. They decided to give 100 randomly-selected consumers three different versions of the drink that had three different amounts of expresso. Starbucks held constant the amount of cream in each sample. Then, they had consumers rate how tasty each drink was. In this experiment, what were the experimental independent variable and dependent variable (in that order)? O Amount of Cream: Taste Ratings O Amount of Expresso; Taste Ratings O Taste Ratings: Amount of Expresso O Amount of Expresso; Amount of Cream O Amount of Cream; Amount of Expresso

Expert Solution

Step 1

As my point of view Amount of Expresso,Taste Ratings, is correct.

Because company is conducted experiment of taste on the random three customers to know how much to put the amount of expresso in drink to enhance taste.The result cannot be change so it is dependent variable.