SoulFood.com is a new entrant in the vegan packaged food space. They have developed their online store from a professional website development company. They have also hired a social media executive to create brand pages on Facebook, Instagram, Pinterest, YouTube and Twitter. They have a dedicated content developer who posts content on these platforms every day and writes a blog article once a week. Moreover, they have a digital marketing agency who is running a Google ads campaign, Facebook and Instagram ad campaigns. SoulFood collaborated with 50 Instagram influencers by sending them free products and no monetary exchange. These influencers have posted content about the brand on their individual accounts. Customers are also giving positive reviews for on SoulFood’s website and social media pages. All these marketing efforts have resulted in generating buzz about SoulFood. What is the POEM framework? Identify the paid, owned, earned media for SoulFood Ramya is passionate about running and is going to run her first marathon next year. She has started training for it intensively and has realized the importance of finding the right pair of running shoes. Compare and contrast Ramya’s purchase decision journey through the traditional AIDA purchase funnel and McKinsey’s Consumer Decision Journey Model.
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
SoulFood.com is a new entrant in the vegan packaged food space. They have developed their online store from a professional website development company. They have also hired a social media executive to create brand pages on Facebook, Instagram, Pinterest, YouTube and Twitter. They have a dedicated content developer who posts content on these platforms every day and writes a blog article once a week. Moreover, they have a digital marketing agency who is running a Google ads campaign, Facebook and Instagram ad campaigns. SoulFood collaborated with 50 Instagram influencers by sending them free products and no monetary exchange. These influencers have posted content about the brand on their individual accounts. Customers are also giving positive reviews for on SoulFood’s website and social media pages. All these marketing efforts have resulted in generating buzz about SoulFood.
What is the POEM framework? Identify the paid, owned, earned media for SoulFood
Ramya is passionate about running and is going to run her first marathon next year. She has started training for it intensively and has realized the importance of finding the right pair of running shoes. Compare and contrast Ramya’s purchase decision journey through the traditional AIDA purchase funnel and McKinsey’s Consumer Decision Journey Model.
Step by step
Solved in 2 steps
