Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Dalia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Dalia's is using O a. buzz marketing O b. integrated marketing communication O C. word-of-mouth marketing O d. experiential marketing O e. database marketing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same
models in its catalog, print ads, and Web site. Dalia's works to make sure its public relations activities as well as its sales promotions harmonize with its
advertising in all aspects. From this information, we can infer that Dalia's is using
O a. buzz marketing
O b. integrated marketing communication
Oc word-of-mouth marketing
O d. experiential marketing
e. database marketing
Moving to another question will save this response.
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Transcribed Image Text:Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Dalia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Dalia's is using O a. buzz marketing O b. integrated marketing communication Oc word-of-mouth marketing O d. experiential marketing e. database marketing Moving to another question will save this response. « < Question 25 of 45 > TOSHIBA INS HOME DEL FZ F8 F9 rio FIT F12 BACK V 8 A9 4 SPACE 67 7. P : TYYIUI ENTER
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