[Rachel] Rachel loves the new HBO show Euphoria and all of its drama concerning Nate, Cassie, and Maddy. She tells her friend Phoebe about it and persuades her to start watching the show. Rachel is what type of source? Personal, Independent O Impersonal, Independent O Market-Controlled, Independent O Personal, Impersonal O Personal, Market-Controlled

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Rachel] Rachel loves the new HBO show Euphoria and all of its drama concerning Nate, Cassie, and
Maddy. She tells her friend Phoebe about it and persuades her to start watching the show. Rachel is
what type of source?
O Personal, Independent
O Impersonal, Independent
O Market-Controlled, Independent
O Personal, Impersonal
O Personal, Market-Controlled
Transcribed Image Text:[Rachel] Rachel loves the new HBO show Euphoria and all of its drama concerning Nate, Cassie, and Maddy. She tells her friend Phoebe about it and persuades her to start watching the show. Rachel is what type of source? O Personal, Independent O Impersonal, Independent O Market-Controlled, Independent O Personal, Impersonal O Personal, Market-Controlled
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