[Colgate] Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here? O market expansion O psychographic segmentation O product differentiation O product segmentation O usage segmentation
[Colgate] Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here? O market expansion O psychographic segmentation O product differentiation O product segmentation O usage segmentation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![[Colgate] Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims
to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective
barrier to inner layers. This new formula helps to separate the Colgate product from its top
competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?
O market expansion
O psychographic segmentation
O product differentiation
O product segmentation
O usage segmentation](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2F7aaa1261-e730-4e6c-996c-f1829b5e8f92%2Fug17cm3_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Colgate] Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims
to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective
barrier to inner layers. This new formula helps to separate the Colgate product from its top
competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?
O market expansion
O psychographic segmentation
O product differentiation
O product segmentation
O usage segmentation
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