Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
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What are some topic that consider persuasive .Explain how each topic relates to the requirement of "ethical importance."
Expert Solution
Step 1 Introduction
Every marketer makes use of his pursuasive power to persuade his customers to purchase his products. However, he uses his persuasive power in the form of promotional activities. There are five different types of promotion activities :
- advertising
- sales promotion
- personal selling
- publicity and
- maintaining personal relationships with customers.
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