The Dove CFRB held real life examples of PR theories. The social media adverting attempt Dove posted attempting to identify beauty using a Black women in a Brown shirt, then shifting her into a White Woman was an Epic Fail! This attempt at racial inclusion or implied Beauty. Hence a perfect example of the company having no idea how insulting the depiction, as well as the negative effect it would have on the Dove brand. Causing Black women to Boycott Dove. Had the "Excellence Theory" been applied in the company would have taken the time to get to know, attempt to understand, build a relationship, then listen to it's minority public. After which, Research how to effectively reach this specific group of women. Needless to say, reaching out to the masses prior to Research, and/or possibly Planning, cost the company. The CFRB also gave way to great CSR (Corporate Social Responsibility) as the in this Campaign the company followed the RIPE model. After careful and diligent Research and Planning, Implementing and Evaluation, this ingenious campaign which focused not on the look, color or design of soap, or packaging, but on the multiple colors, shades and endless designs of the bodies women using their product! Instead the company focused on the Beauty of being different! This campaign could not have successful or extended globally without utilizing key aspects of PR Theory. Utilizing the extensive Research conducted. in the proper order. This approach had a huge impact shifting public opinion of the Dove Brand. The CFRB created a positive movement to see Beauty in a different and inclusive light. I would venture to say, In CFRB Objectives were met! please help reply to this discussion post
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
The Dove CFRB held real life examples of PR theories.
The social media adverting attempt Dove posted attempting to identify beauty using a Black women in a Brown shirt, then shifting her into a White Woman was an Epic Fail! This attempt at racial inclusion or implied Beauty. Hence a perfect example of the company having no idea how insulting the depiction, as well as the negative effect it would have on the Dove brand. Causing Black women to Boycott Dove. Had the "Excellence Theory" been applied in the company would have taken the time to get to know, attempt to understand, build a relationship, then listen to it's minority public. After which, Research how to effectively reach this specific group of women. Needless to say, reaching out to the masses prior to Research, and/or possibly Planning, cost the company.
The CFRB also gave way to great CSR (Corporate Social Responsibility) as the in this Campaign the company followed the RIPE model. After careful and diligent Research and Planning, Implementing and Evaluation, this ingenious campaign which focused not on the look, color or design of soap, or packaging, but on the multiple colors, shades and endless designs of the bodies women using their product! Instead the company focused on the Beauty of being different! This campaign could not have successful or extended globally without utilizing key aspects of PR Theory. Utilizing the extensive Research conducted. in the proper order. This approach had a huge impact shifting public opinion of the Dove Brand. The CFRB created a positive movement to see Beauty in a different and inclusive light.
I would venture to say, In CFRB Objectives were met!
please help reply to this discussion post
Public relations (PR) is a type of strategic communication that tries to create and sustain favourable connections between organisations and their target audiences. It entails a deliberate and ongoing attempt to control an organization's image, reputation, and public perception via numerous communication channels and activities. Public relations experts develop and disseminate information that presents an organisation, its products or services, and its actions favourably.
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