Questions 1. If you were in Sharon John’s and Jill Scott’s position at CleanSoaps, what marketing strategies would you use to compete with Procter & Gamble as an entrepreneur? State and discuss, minimum three (3) marketing strategies as discussed in the course. 2. A. How would you identify the target markets? B. How would you segment the market? State and discuss minimum two (2) ways you would segment the market as an entrepreneur as discussed in the course. 1. Kindly provide a Conclusion for the above Case Study
Mini-Case: Taking CleanSoaps to the next level…… The bigger and stronger the competition is, the better an entrepreneur’s marketing strategy needs to be. That being the case, Sharon John and Jill Scott may need your help with a marketing strategy. Sharon and Jill have started a business which breaks into the $150 million laundry detergent market, competing directly with the likes of Procter & Gamble, P&G, an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United Stated formed in 1837 by William Procter and James Gamble. It is a Global manufacturing, distribution and marketing company focusing on providing branded products with superior quality and value. They started their business by making and selling only soaps & candles but then the company provided over 300 brands reaching consumers in about 140 countries. Since 2000 their sales had grown more than 40% & profit had more than doubled. They have acquired many products brands & companies in order to expand their business and maintain their quality like Iams, Clairol, Wella & recently Gillette. In 2005 it became first and largest pushing Unilever to second position by dominating in many categories and increasing their sales. In the laundry detergent department their products include Bounce, Tide, Ariel and Dreft to mention a few. CleanSoaps started operations in the 2000s. CleanSoaps began as a partnership and is now transitioning to a Limited Liability Company (LLC) in order to be a global player in the future. Whilst there are major competitors in this market such as P&G, the niche of the detergent market that CleanSoaps is filling is hypoallergenic cleaning products. The idea of the hypoallergenic cleaning products originated because Sharon’s infant son had health problems aggravated by chemicals in the standard brands. She started her company, called CleanSoaps, after conducting
1. Kindly provide a Conclusion for the above Case Study.
Trending now
This is a popular solution!
Step by step
Solved in 2 steps