Assume you have been hired by Uber as a consultant to analyze its marketing environment. Specifically, Uber wants you to analyze two specific aspects of the company's environment - one micro (the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public) and one macro(Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces), and give advice. 1. Who will be the main direct competitor for Uber? What would you say are the main strengths and weaknesses of this competitor? How would you suggest Uber compete with the competitor? 2. What are the main legal regulations Uber must abide by to make and sell its services in the United States? Uber wants a list of the main legal regulations it will need to consider; what do these regulations require Uber to do or not do
Assume you have been hired by Uber as a consultant to analyze its
1. Who will be the main direct competitor for Uber? What would you say are the main strengths and weaknesses of this competitor? How would you suggest Uber compete with the competitor?
2. What are the main legal regulations Uber must abide by to make and sell its services in the United States? Uber wants a list of the main legal regulations it will need to consider; what do these regulations require Uber to do or not do?
Trending now
This is a popular solution!
Step by step
Solved in 4 steps
