Massam works for a company that is having a hard time competing in the market. Massam really wants to stand out within his organization to further his career in marketing. Which strategy should Massampursue to better understand the external environment around his company?O Massam should study and analyze the competition to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.O b. Massam should study and analyze the technological environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.O Massam should study and analyze the consumer to understand how his company differs from everyone else so that he can pinpoint the fallout of his companyOd. Massam should study and analyze the social environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company

A competitive environment is a system where different businesses compete with each other by various…

Answered: Massam works for a company that is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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