Answered: If you area MARKETER,HOW ARE YOU GOING…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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If you area MARKETER,HOW ARE YOU GOING TO HANDLE THOSE Type of buyers ?

Transcribed Image Text:consolidate and buy large volumes - They can afford the 4 of 6 cost to search and evaluate many alternatives before making a purchase Brand Buyers The buyer is new to the market and just lacks the experience to make a good judgment. |- The buyer will buy a brand that is well- known for deliverinh a good product with good service Price Buyers They genuinely are not looking for a feature or service that exceeds some level that they specify in advance - Commits to the specification of an acceptable offer Convenience Buyers They don't compare prices - Value, loyal, or price buyers in categories

Transcribed Image Text:ACTIVITY 3: FILL OUT THE TABLE: TYPES OF BUYER CHARACTERISTICS Value Buyers Purchase a disproportionate share of sales volume in most business to business markets - Sophisticated purchasing departments that consolidate and buy large volumes - They can afford the cost to search and evaluate many alternatives before making a purchase Brand Buyers The buyer is new to the market and just lacks the experience to make a good judgment. - The buyer will buy a brand that is well- known for deliverinh a good product with good service Price Buyers They genuinely are not looking for a

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