Provide a very brief overview of your product/service, your targeted market, your promotion approach, etc, and how you intend to conduct research for your plan. With respect to your responses, provide helpful suggestions to your fellow students.  Note:  Please remember to reference concepts from the text in your brief overview. The product is Starbucks

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Provide a very brief overview of your product/service, your targeted market, your promotion approach, etc, and how you intend to conduct research for your plan. With respect to your responses, provide helpful suggestions to your fellow students.  Note:  Please remember to reference concepts from the text in your brief overview.

The product is Starbucks

 

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