Marketing managers keep track of the business cycle and leading economic indicators like the Consumer Confidence Index. Why is this important? Select one: a. These are all reasons why it is important for a marketing manager to be aware of macro-economic indicators. b. Because much of this information is available for free from government sources. c. Because you use different strategies in an "up" market than you do in a "down" market. d. Because recessions are expected every five years
Marketing managers keep track of the business cycle and leading economic indicators like the Consumer Confidence Index. Why is this important? Select one: a. These are all reasons why it is important for a marketing manager to be aware of macro-economic indicators. b. Because much of this information is available for free from government sources. c. Because you use different strategies in an "up" market than you do in a "down" market. d. Because recessions are expected every five years
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing managers keep track of the business cycle and leading economic indicators like the Consumer Confidence Index. Why is this important?
Select one:
a.
These are all reasons why it is important for a marketing manager to be aware of macro-economic indicators.
b.
Because much of this information is available for free from government sources.
c.
Because you use different strategies in an "up" market than you do in a "down" market.
d.
Because recessions are expected every five years.
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