Bottled water, flavored and plain, is expected to become the largest segment of the liquid refreshment market by the end of the decade, surpassing traditional carbonated soft drinks. Kraft’s MiO, a liquid water enhancer, comes in a variety of flavors, and a few drops added to water gives a zero-calorie flavored water drink. You wonder if those who drink flavored water like the taste of MiO as well as they like the taste of a competing flavored water product that comes ready to drink. Describe a matched pairs design to answer this question. Be sure to include any blinding of individuals involves in the study and the response variable.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Bottled water, flavored and plain, is expected to become the largest segment of the liquid refreshment market by the end of the decade, surpassing traditional carbonated soft drinks. Kraft’s MiO, a liquid water enhancer, comes in a variety of flavors, and a few drops added to water gives a zero-calorie flavored water drink. You wonder if those who drink flavored water like the taste of MiO as well as they like the taste of a competing flavored water product that comes ready to drink. Describe a matched pairs design to answer this question. Be sure to include any blinding of individuals involves in the study and the response variable. 

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