Answered: With a classmate, choose one of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

With a classmate, choose one of the following not-for-profit
organizations. Then come up with a for-profit firm with which
you think your organization could form a strategic alliance.
Create a presentation—an ad, a poster, or the like—
illustrating and promoting the partnership.
a. Adopt-A-Pet
b. The Water Project
c. Habitat for Humanity
d. American Diabetes Association
e. World Wildlife Fund

Definition Definition Arrangement between two or more people whereby they agree to manage business operations and share its profits and losses in an agreed ratio. The agreement drafted and signed by the partners of the firm is termed as a partnership deed and contains various important clauses agreed between the partners such as profit/loss sharing, interest on capital, remuneration allocation of each partner, and drawings of a partner.

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