Should Playboy change their name and/or get into a new line of business? Why or why not? I do not believe it would be wise for Playboy to change their name or line of business. There is a lot of fame and popularity behind the name. Although Playboy might not be as popular as it once was, there are still individuals today that buy merchandise from the company just for its name. If the company were to change its name it would lose that credibility and popularity. There would be a loss of history behind the brand, which could decrease the overall profits and revenues of the company. Playboy is considered to be at the top of its industry, and changing its name would make it the same as every new brand coming into the industry. There would be no differentiation to persuade buyers. This would also make it incredibly difficult to market and campaign the brand because the brand would ultimately be the same as everyone else. Although if a change is truly needed, then Playboy could rebrand but keep their name. Meaning they could change different aspects of the content they already produce but still be in the same line of business. For example, they could women in their content that do not go with an unrealistic standard of beauty. Instead, they could have women that have more realistic qualities. Would most feminist groups support the continuation of this magazine? Please provide support for your answer. No, I do not believe most feminist groups support the continuation of Playboy. Firstly, the magazines depict women in an “obscene” way. This further plays into the degrading fantasies of men. Which can make all women incredibly uncomfortable and objectified. Feminists also acknowledge that the brand exploits young models for the sexual and/or financial gain of men. Furthermore, Heifner has been documented saying multiple derogatory things about women that hurt the brand’s overall image. Although the brand gave “special considerations to proposals to protect women’s reproductive rights and free expression,” it does not make up for the overall fact of how the magazine depicts women. Secondly, feminists do not believe that Playboy empowers women. This is is because the pictures and films’ “depiction of women perpetuated the patriarchal male gaze” and that the “male gaze sacrifices depth of character for lustful glimpses” (Crawford 2017). Thus, I believe feminist groups will never support the magazine because the brand goes against everything feminists stand for. What are the 3 underlying problems with Playboy? Please justify your assertion(s). Contrast this with the biggest advantages of this firm. How do they interplay? The first problem with Playboy is the founder, Hugh Hefner. Hefner was incredibly successful with increasing net revenues, managing costs and expenses, and increasing demand. His contributions enabled Playboy to reach the Top 20 and spread the brand’s reach to thirteen international countries. However, Hefner has a reputation for commenting derogatory things about women and the women that were living with him in his mansion. He also has a history of allegations and scandals from some of the women that were involved with the brand. Some of these included rape accusations, controversial views on women, and his manipulative personality. All of this plays into the brand’s overall image and success. Most of these scandals and accusations were very public at the time, reaching millions of people. This hurt the brand because it caused them to lose multiple supporters, which decreases overall revenue and profits. The second problem that Playboy had was its treatment of the models. Since the early 2000s, many models have spoken out about the “endangering” treatment they received from the brand and men at Playboy events. There have been many accusations saying that models have been drugged and sexually assaulted during these events. Or that sexual misconduct occurred often for the models. Numerous women involved with the brand said that they were often filmed without consent. Models were also forced to have public weigh-ins and were prohibited from gaining weight. Some models feared leaving the brand due to the blackmail. Ultimately, the treatment of their models further damaged the brand’s image. The third and last problem with Playboy was its overall target market. The problem with men being the target market is its effects on women. The brand created this ideal of how women should look and act. This damages how men interact and communicate with women in the real world. Causing men to believe that women had to look and act like Playboy bunnies to receive any attention. It gives men this false sense of how women are meant to be. Ultimately damaging the beauty standard for women. Although their target audience was major purchasers of their products, I believe we have to look at the overall impact it left on women in society. What is something agreeable and disagreeable about this summary?
Should Playboy change their name and/or get into a new line of business? Why or why not?
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I do not believe it would be wise for Playboy to change their name or line of business. There is a lot of fame and popularity behind the name. Although Playboy might not be as popular as it once was, there are still individuals today that buy merchandise from the company just for its name. If the company were to change its name it would lose that credibility and popularity. There would be a loss of history behind the brand, which could decrease the overall profits and revenues of the company. Playboy is considered to be at the top of its industry, and changing its name would make it the same as every new brand coming into the industry. There would be no differentiation to persuade buyers. This would also make it incredibly difficult to market and campaign the brand because the brand would ultimately be the same as everyone else. Although if a change is truly needed, then Playboy could rebrand but keep their name. Meaning they could change different aspects of the content they already produce but still be in the same line of business. For example, they could women in their content that do not go with an unrealistic standard of beauty. Instead, they could have women that have more realistic qualities.
Would most feminist groups support the continuation of this magazine? Please provide support for your answer.
-
No, I do not believe most feminist groups support the continuation of Playboy. Firstly, the magazines depict women in an “obscene” way. This further plays into the degrading fantasies of men. Which can make all women incredibly uncomfortable and objectified. Feminists also acknowledge that the brand exploits young models for the sexual and/or financial gain of men. Furthermore, Heifner has been documented saying multiple derogatory things about women that hurt the brand’s overall image. Although the brand gave “special considerations to proposals to protect women’s reproductive rights and free expression,” it does not make up for the overall fact of how the magazine depicts women. Secondly, feminists do not believe that Playboy empowers women. This is is because the pictures and films’ “depiction of women perpetuated the patriarchal male gaze” and that the “male gaze sacrifices depth of character for lustful glimpses” (Crawford 2017). Thus, I believe feminist groups will never support the magazine because the brand goes against everything feminists stand for.
What are the 3 underlying problems with Playboy? Please justify your assertion(s). Contrast this with the biggest advantages of this firm. How do they interplay?
-
The first problem with Playboy is the founder, Hugh Hefner. Hefner was incredibly successful with increasing net revenues, managing costs and expenses, and increasing demand. His contributions enabled Playboy to reach the Top 20 and spread the brand’s reach to thirteen international countries. However, Hefner has a reputation for commenting derogatory things about women and the women that were living with him in his mansion. He also has a history of allegations and scandals from some of the women that were involved with the brand. Some of these included rape accusations, controversial views on women, and his manipulative personality. All of this plays into the brand’s overall image and success. Most of these scandals and accusations were very public at the time, reaching millions of people. This hurt the brand because it caused them to lose multiple supporters, which decreases overall revenue and profits.
-
The second problem that Playboy had was its treatment of the models. Since the early 2000s, many models have spoken out about the “endangering” treatment they received from the brand and men at Playboy events. There have been many accusations saying that models have been drugged and sexually assaulted during these events. Or that sexual misconduct occurred often for the models. Numerous women involved with the brand said that they were often filmed without consent. Models were also forced to have public weigh-ins and were prohibited from gaining weight. Some models feared leaving the brand due to the blackmail. Ultimately, the treatment of their models further damaged the brand’s image.
-
The third and last problem with Playboy was its overall target market. The problem with men being the target market is its effects on women. The brand created this ideal of how women should look and act. This damages how men interact and communicate with women in the real world. Causing men to believe that women had to look and act like Playboy bunnies to receive any attention. It gives men this false sense of how women are meant to be. Ultimately damaging the beauty standard for women. Although their target audience was major purchasers of their products, I believe we have to look at the overall impact it left on women in society.
What is something agreeable and disagreeable about this summary?
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