What are the characteristics of Alibaba’s growth, innovation, and financing strategies that are typical of successful entrepreneurial firms? What is unusual about Alibaba? Why has Alibaba become globally famous by focusing on its domestic market?
What are the characteristics of Alibaba’s growth, innovation, and financing strategies that are typical of successful entrepreneurial firms? What is unusual about Alibaba? Why has Alibaba become globally famous by focusing on its domestic market?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the characteristics of Alibaba’s growth, innovation, and financing strategies that are typical of successful entrepreneurial firms?
What is unusual about Alibaba?
Why has Alibaba become globally famous by focusing on its domestic market?
Sometimes the IPO of widely successful firms flops— Facebook’s disappointing IPO comes to mind. Does Alibaba deserve to be one of the world’s most valued firms?
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