Consider the importance of MTV in the careers of so many musicians who rose to fame in the 1980s. For this discussion, choose either Michael Jackson or Madonna, both of whom were considered multifaceted performers who rise to stardom was the direct result of MTV. Use the mashup tool to post one of their videos and respond to the following:Do you think that the importance of the visual medium, in this case, MTV, was a positive or negative development in the music industry?Were there any controversies associated with the video you chose? If so, what were they?Do you think that music videos help encourage performing artists to be more multifaceted? Or do you think that it detracts from the quality of the music by placing so much emphasis on non-musical elements?

The advent of music videos in the 1980s brought about a revolution in the way music was consumed,…

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Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 13DRQ

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Consider the importance of MTV in the careers of so many musicians who rose to fame in the 1980s. For this discussion, choose either Michael Jackson or Madonna, both of whom were considered multifaceted performers who rise to stardom was the direct result of MTV. Use the mashup tool to post one of their videos and respond to the following:

Do you think that the importance of the visual medium, in this case, MTV, was a positive or negative development in the music industry?
Were there any controversies associated with the video you chose? If so, what were they?
Do you think that music videos help encourage performing artists to be more multifaceted? Or do you think that it detracts from the quality of the music by placing so much emphasis on non-musical elements?

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