weak Canadian dollar that made it easier to export its product to higher costs countries. B) the influence of cool things on people’s consumption choices and entertainment preferences. C) a universal value among people, irrespective of the influence of national culture, to be amused. D) political incentives offered by the local government to begin shaping the global culture and terms of Canadian icons and ideals
Cirque du Soleil ("Circus of the Sun" or "Sun Circus") is a Canadian entertainment company and is the largest theatrical producer in the world. Privately owned Cirque du Soleil, started in 1984 by a troupe of stilt-walkers from nearby Baie-Saint-Paul in Quebec, reinvented the circus.
Believing people worldwide were ready for something different to make them happy, they abandoned traditional acts such as lion tamers and bearded ladies. Instead, Cirque du Soleil offered dramatic, exquisitely choreographed shows marked by mystery and intrigue. Likewise, unlike traditional circuses, Cirque du Soleil targeted adults rather than children.
Today, Cirque du Soleil is now one of Canada’s most important cultural exports, employing 5,000 people at eight permanent shows in Las Vegas and at 12 other troupes that tour the world.
In 2017, Cirque du Soleil’s gross revenue was estimated to exceed Canadian $1 billion—it does not reveal its profits. As with any cultural product in a globalizing world, there are many explanations for its success.
Analysts consistently note the particularly helpful circumstance of _______ explaining a large degree of Cirque du Soleil’s global success.
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