QUESTION 94 Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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QUESTION 94

Understanding your target market so well that you build a relationship with them over time defines what?

a.
a social orientation

b.
a sales orientation

c.
customer relationship marketing

d.
retention of sometimes undesirable customers

 

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