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Nokia suffered from promotion myopia when it was paying more attention to improving the quality of the phones that it offered than to the benefits and experiences produced by those phones - True -False

Nokia suffered from promotion myopia when it was paying more attention to improving the quality of the phones that it offered than to the benefits and experiences produced by those phones - True -False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Nokia suffered from promotion myopia when it was paying more attention to improving the quality of the phones that it offered than to the benefits and experiences produced by those phones - True -False
3. Ensure your Internet connection is working - keep your mobile charged incase you needed to reconnect using your mobile hotspot. 4. Ensure your laptop is working, charged and connected to a power supply. 5. Follow the submission steps - Click on "Save and Submit" ONLY when you have finished your test. Best wishes, Instructions Timed Test This test has a time limit of 2 hours.This test will save and submit automatically when the time expires. Warnings appear when half the time, 5 minutes, 1 minute, and 30 seconds remain. Multiple Attempts Not allowed. This test can only be taken once. Force Completion This test can be saved and resumed at any point until time has expired. The timer will continue run if you leave the test. Your answers are saved automatically. Remaining Time: 1 hour, 36 minutes, 39 seconds. * Question Completion Status: A Moving to another question will save this response. Question 8 Nokia suffered from promotion myopia when it was paying more attention to improving the quality of the phones that it offered than to the benefits and experiences produced by those phones. O True O False A Moving to another question will save this response. MacBook Air 88 E4 ニ。 FS へ & %23 24 3 4 7 V 3. Q .. E T. と K D S G J A « S F >> C is V M 6. tion command レ 」 つ R
Transcribed Image Text:3. Ensure your Internet connection is working - keep your mobile charged incase you needed to reconnect using your mobile hotspot. 4. Ensure your laptop is working, charged and connected to a power supply. 5. Follow the submission steps - Click on "Save and Submit" ONLY when you have finished your test. Best wishes, Instructions Timed Test This test has a time limit of 2 hours.This test will save and submit automatically when the time expires. Warnings appear when half the time, 5 minutes, 1 minute, and 30 seconds remain. Multiple Attempts Not allowed. This test can only be taken once. Force Completion This test can be saved and resumed at any point until time has expired. The timer will continue run if you leave the test. Your answers are saved automatically. Remaining Time: 1 hour, 36 minutes, 39 seconds. * Question Completion Status: A Moving to another question will save this response. Question 8 Nokia suffered from promotion myopia when it was paying more attention to improving the quality of the phones that it offered than to the benefits and experiences produced by those phones. O True O False A Moving to another question will save this response. MacBook Air 88 E4 ニ。 FS へ & %23 24 3 4 7 V 3. Q .. E T. と K D S G J A « S F >> C is V M 6. tion command レ 」 つ R
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