Literacy is about more than reading and writing in a society flooded with images, videos, and posts that compete for our attention and sometimes deceive us. Meanwhile advertising and entertainment media bombard the public with idealized images of how people should look and behave.  Complicating this further is the fact that some of our perceptions of may be hard-wired in ways we don’t recognize. Write a couple sentences about how you deal with the electronic information you receive and send out. Do you accept, reject, or seek alternatives to media?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Literacy is about more than reading and writing in a society flooded with images, videos, and posts that compete for our attention and sometimes deceive us. Meanwhile advertising and entertainment media bombard the public with idealized images of how people should look and behave.  Complicating this further is the fact that some of our perceptions of may be hard-wired in ways we don’t recognize. Write a couple sentences about how you deal with the electronic information you receive and send out. Do you accept, reject, or seek alternatives to media?

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