culture. 1. Do you think this ad is ethical? 2. Is there another way of presenting or delivering the message? 3. Do you think the company failed to regard cultural differences in communicating their product to the global market? Explain your answer.
culture. 1. Do you think this ad is ethical? 2. Is there another way of presenting or delivering the message? 3. Do you think the company failed to regard cultural differences in communicating their product to the global market? Explain your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
McDonald's spent thousands on a new TV ad to target the Chinese consumers. This featured a Chinese man kneeling before a McDonalds' vendor and begging him to accept his expired discount coupon. The ad caused uproar over the fact that begging is considered a shameful act in Chinese culture.
1. Do you think this ad is ethical?
2. Is there another way of presenting or delivering the message?
3. Do you think the company failed to regard cultural differences in communicating their product to the global market? Explain your answer.
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