Cigarette advertisements in the United States are required to carry a warning label about the health risks of smoking. How have tobacco companies made these labels less visible?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Cigarette advertisements in the United States are required to carry a warning label about the health risks of smoking. How have tobacco companies made these labels less visible?

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Advertisements can be defined as a paid form of promoting a product with an objective of increasing the sales of the product by making the customers aware of the product in the market. There are a lot if advertisement methods among which traditional advertising through televisions, newspapers etc. is still famous and heavily used.

Through an advertisement a marketer attempts to connect with its target audience by making their emotional and mental needs as the target. They know how to influence the customer and use several tactics like including execution styles and advertising appeals to attract customers.

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